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Freeing up salespeople from cold outreach

If I mentioned that your sales team hates cold calling, would you be surprised? We take immense pride in our role as facilitators of pre-sales activities

Statistics & Impacts

We are on a mission to free salespeople from cold calling

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about us

We 're here to help you grow


Based in Budapest, Hungary, our founders collectively bring over a decade of expertise in B2B robotics sales and AI data analysis. Our passion is helping suppliers build stronger sales channels and find long-lasting customers. As pioneers in Appointment Setting exclusively for automation providers, we understand the industry’s nuances and the importance of personal connections. 

Despite technological advancements, traditional manufacturing businesses still rely on conservative methods like phone outreach and physical meetings. However, we see beyond these barriers. We see ourselves as more than just intermediaries; we’re your partner, connecting salespeople with the right decision-makers, and opening doors to new opportunities.

In addition to traditional outreach, which serves as a gateway, we firmly believe in the power of face-to-face interactions and their significance in the automation implementation journey


At R&B, we envision a future where salespeople are freed from the tedious burden of cold calling, allowing them to dedicate their time and energy solely to the activities that matter most: closing deals and nurturing client relationships. 

The role of an outsourced cold-calling company is pivotal in this vision. By partnering with experts in cold calling,  automation solutions providers can offload the time-consuming task of prospecting and lead generation, allowing their internal sales teams to concentrate on high-value activities. Outsourcing cold calling not only frees up valuable resources but also ensures a consistent and targeted approach to reaching potential clients.

We  stand out from the crowd as more than just another lead generation company. Our goal is to provide holistic solutions that go beyond simple lead generation, tackling the fundamental challenges faced by sales teams head-on.

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Frequently Asked Questions

We take KPIs very seriously, so when appointments are booked, we ensure that prospects will participate in the demo calls. These calls typically occur on Microsoft Teams or Google Meets. In case of cancellation, we will reschedule the appointment.

If a no-show occurs, we will follow up and reschedule. We only consider appointments where the prospect shows up in our KPI assessment.

The service price depends on the chosen region, segments, contract/campaign length, and local language. For more information about our service prices, please contact us.

You will only be charged once the previous monthly KPIs are met. This means we also bear the risk; if KPIs are not met, we incur operational costs. To learn more, please book a discovery call with us.

Internal hiring for lead generation through calling demands extensive training, infrastructure setup, and ongoing management, which can be time-consuming and costly. Outsourcing R&B services allows you to leverage established expertise, resources, and extensive networks, accelerating your lead generation efforts while freeing up internal resources for other strategic initiatives.

While you may have the capacity to handle cold calls internally, partnering with R&B offers several advantages. Firstly, R&B specializes in lead generation, bringing expertise, experience, and refined strategies to the table. We can efficiently target and qualify leads, maximizing your chances of success. Additionally, outsourcing to R&B frees up your internal team to focus on core business activities, enhancing productivity and efficiency. Lastly, R&B often has access to advanced technology and industry insights, further optimizing your lead generation efforts.

Absolutely not. Meetings that did not occur due to the prospect’s inability to show up will not be counted in the KPIs and therefore won’t be charged.

Clients choose R&B for specialized industry knowledge, strategic networking, and proven expertise in engaging decision-makers. The team’s data-driven approach, efficient appointment setting, and track record of delivering results make R&B a trusted partner in smart manufacturing and industrial automation.

If you don’t find your answer, feel free to give us a call or drop us a note

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